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TOUGHBOOK devices in an abstract grey and yellow design background
Written by Rachael Pugh - Solutions and Services Marketing for Panasonic Mobile Solutions Business Division Europe

Is Mobile Computing-as-a-Service a step in the right direction?

It’s a vicious cycle: you use a significant amount of CAPEX to upgrade your entire fleets’ mobile technology, only to find just a few months later there’s a better solution to fit the bill.

A frustrating process, and all too many businesses see it as a necessary cost in our age of technological advancement. But that doesn’t need to be the case.

In an age where we can rent our cars by the hour, our homes by the evening and sell our energy back to the network, it makes sense that we should take a more flexible approach to the devices we use for work, too. Why not Mobile Computing-as-a-Service (MCaaS)?

Just a quick internet search proves it, but you’ll no doubt have seen it yourself. Along with popular B2B Software-as-a-Service (SaaS) providers like Adobe, MailChimp and Dropbox, and Platform-as-a-Service (PaaS) brands like Amazon Web Services, Salesforce or Oracle, there’s a rise in other ‘As-a-Service’ trends. Gaming-as-a-Service (GaaS) is one in the B2C world, for example, where consumers are given the option to pay for the games they play only as they use them.

The reasoning is simple: lower initial costs, an improved relationship between company and consumer – mostly through a longer connection and improved end-to-end service – and a reduced time-burden: not having to manage your own infrastructure in-house saves a huge amount of time and resources.

Graph showing the typical replacment cycles of different rugged devices

Technology buyers want to spread the cost of mobile workforce computing

Independent research carried out by Opinion Matters questioned 250 individuals responsible for buying notebooks, tablets and handheld devices for mobile workforces. The results found 78% of those interviewed said they would be interested in a subscription-based solution to equip their mobile workforces.

The same research revealed that buyers tend to replace their mobile workforces’ devices every three years or less: 64% for buyers of rugged notebooks and laptops, 59.2% for buyers of rugged tablets, and 52.8% for other rugged handheld devices such as scanners. So every three years or less, that’s an entire fleet replacement – and one significant chunk of business capital.

The benefits of Mobile Computing-as-a-Service

Taking an ‘As-a-Service’ approach to mobile hardware could make the latest technology more accessible to more people. In the same survey, 54% of respondents said that this model would enable them to buy up-to-date technology more quickly, with a further 49% saying it would help them better manage their costs. A further third believed they would be able to purchase more accessories, as the cost is spread.

In effect, MCaaS enables businesses to take advantage of the latest market-leading technology, and to reap the rewards of enhanced efficiency. Businesses can remain more competitive and be reassured by significantly lower CAPEX spend.

 

TOUGHBOOK-as-a-Service

Last year, Panasonic launched its new TOUGHBOOK-as-a-Service offering. The demand for rugged devices which can withstand extreme environments, heavy usage and maintain high performance is rising. Our unique model means subscribers pay a fixed amount each month over 3, 4 or 5 years – so your business benefits from the toughest tech as part of an OPEX-based solution, rather than CAPEX.

Maybe it’s time you consider the As-a-Service model for your business?

Find out more about TOUGHBOOK-as-a-Service on the website.

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